Only products that are able to satisfy an actual demand and to competently solve problems are suited to achieve a market-leading position. When the sons of Dr. O.K. Wack ardently competed in motocross races in the seventies of the last century, they found out soon that there was no cleaning product available that was able to handle all the dirt after such a race.
Commercially available cleaner solvents were only able to remove oil contaminations. They only removed little or no dust, smut, insects or simple mud at all. Cleaning the motorbike completely was a cumbersome task.
Driven by the success of the P21S cleaner, intensive research and development efforts as well as numerous tests led to the introduction of the world’s first motorbike cleaner in 1980: The S100 complete motorbike cleaner. It soon proved to be satisfying a clear consumer demand, with a sales volume of 100,000 units already in the 2nd year after its introduction.
This success was not only due to the superior cleaning action, but also to the simple handling and the quick and perfect result. The competitors of course also noted this success and tried to launch similar products, most of which are no longer available today. Foreign markets even saw the introduction of products with an identical name, however these did not match the quality of the original S100 cleaner.