Streetbike Winter
Opening Hours.


To all of our valued customers.

Over the winter of 2019-20 Streetbike will be changing our showroom opening hours in order to get some essential showroom repairs and modifications done as well as catch up on a whole load of staff training.

While I know that this will be a disappointment to some customers in the short term, I firmly believe that the work we complete over this winter will make us a better Motorcycle dealer for all of our customers through 2020 and beyond.

We recognise that a lot of customers like to socialise in our café on Sundays and they will be amongst the most disappointed with the Sunday closure. Trust me, we get that.

Streetbike have always recognised the importance of embracing the social aspect of our motorcycling community. We were, after all, one of the very first motorcycle dealers in the UK to incorporate a café into a motorcycle showroom. 


So, below are details of Streetbike’s opening hours for winter 2019/20 and some insight into why we’ve made these changes now and how we’re going to use the time to create a better motorcycle dealership ahead of the 2020 season….

From 1st November 2019 to the 29th February 2020 the showroom will closed on Sundays and Mondays. Our weekly opening hours over this winter period will be:

Tuesday9:00am to 6:00pm
Wednesday9:00am to 6:00pm
Thursday9:00am to 6:00pm
Friday9:00am to 6:00pm
Saturday9:00am to 6:00pm

During this time…

Our online shops for parts, accessories and clothing at

will be open 24 hours a day, 365 days of the year as normal.

Streetbike will open on Sunday 15th December 2019 for our annual

to Birmingham Children’s Hospital and Ronald MacDonald House. (click the picture for details)

Streetbike will return to summer hours on the 1st March 2020

What we will be doing during this period.

We have some urgent maintenance work to complete in the showroom.

First task is to replace all of our High Bay showroom LED lights. You may have noticed the odd one flickering and driving everybody nuts. They all need changing. Truth is, in just 5 years, the tech has changed. We have already bought better spec replacements, but we need a scissor lift/cherry picker in the showroom to change them. We need to close to the public for a couple of days to do that.

We have to complete some improvements to Streetbike’s showroom interior before the start of the 2020 season, in order to comply with new manufacturer visual identity requirements. True to form, we’re not even sure what we have to do yet… but we will do soon. It will invariably include redecorating and changing images. It could involve changing floor tiles.

Again, this will all involve having plant and machinery on site which makes it an unsafe environment for customers and therefore will involve us shutting the shop at some point.

We also have a few electrical wiring modifications we want to complete.

Staff Training.

All staff have an immense amount of Factory Training to complete before next summer. They also have Health & Safety Certifications to renew. Why is this so important?

Streetbike are now an ISO:9001 accredited motorcycle dealer. To our knowledge, the only one in the UK. We have this accreditation to facilitate our fleet business with United Kingdom public services like the NHS and various councils.

To maintain this accreditation, we have to provide service excellence and proof of extensive product training on every product we supply. Better trained staff also give all customers better customer service, something we want to constantly improve on.

During the last two very busy summers we have found it impossible to get staff off site to complete factory training courses, in any numbers. The effect of that is we’re falling further & further behind.

Opening less days over this winter and having every member of staff in for 5 days of the week, rather than stretched over 7 days a week, gives us a chance to catch up on all of our training before we hit the 2020 season.

How does that help?

Quite simply, when we have 4 salesmen on site for 5 days in the quiet winter months, (instead of 2 per day covering 7 days), we can easily send 2 on a training course, every day, without impacting customer service levels. This would be impossible in the summer or when trying to cover 7 days on a 5-day staff rota.

Why now?

Because its winter and due to the seasonal nature of our business, these are always quiet months.

This winter in particular was, and potentially still is, a post “Brexit” winter. Given these conditions and the fact that we could be snowed out for a few days at some point anyway, nobody’s predicting a busier winter than normal. Even in normal circumstances, we only transact 20% of our business in winter and 80% in summer. Therefore, it makes no sense at all to be undertaking any of this work in summer.

Therefore, I made the decision to break with Streetbike tradition and shut for 2 days a week in winter then use the time to facilitate staff training and the showroom refit before we head into a busy 2020 summer.

I trust that all this gives some clarity to all customers as to why we’re doing what we’re doing. Be assured that we will be monitoring the impact of this as we go through winter.    

As always, if you have any queries regarding our new opening hours, please don’t hesitate to call your regular contact at Streetbike.

Best Regards

Alex, Jason, Bob, Rachael and all at Team Streetbike.